Digital disruption has executives rethinking competitive strategy, and has sent product strategists scrambling for ideas on how to use digital and software capabilities to leverage new products and complement existing ones. While firms are counting on these technologies to have a big impact, they tend to fail, wasting resources and damaging relationships. In fact, in 2011, only 9% of enterprise architects said their businesses were completely satisfied with the level of new technology introduction, and 26% were totally dissatisfied
Digital disruption
