Social Platforms such as Linkedin, Twitter and Facebook can be an effective tool for finding new prospects or to get your message to potential buyers. However those tools will not help you to engage with your customers in the B2B environment or to guide you through the sales process. Nowadays customers control the buying processContinueContinue reading “Social Collaboration vs Social Selling”
Category Archives: News
The current state of e-coaching empirical research
Originally posted on Digital Coaching:
Empirical e-coaching research: A review of the literature – Read on Flipboard: https://flipboard.com/section/e-coaching-journal–bG1HAg
Why Do We All Need Sales People
Originally posted on Sales ProShop:
First of all, I would like to say , that in the world, there is only to “Jobs” available: Sales and Sales Support. Lets face it, if there is no sales there is no further action in a business, meaning that if no sales was made, no building would be…
Cycle of Improvement
The moment you stop looking to improve is the moment competitors can begin making inroads as they find ways to improve quality or reduce costs. Perfection will never be achieved, thus improvement is always possible. That’s the principle behind the Cycle of Improvement. First developed by Deming in the 50’s, it is the rigorous application of simpleContinueContinue reading “Cycle of Improvement”
Ready to grow your business?
So you think your business got caught in an economic downturn and there’s not much you can do about it? Well, think again! Quote [The 2012 Gartner-Forbes survey of board directors shows that while they presume ongoing economic challenges, they are willing to invest in growth, especially in IT. The survey, which was conducted inContinueContinue reading “Ready to grow your business?”
What is a CDO
The Chief Digital Officers are a new breed of executives that can create a digital edge by combining digital information and physical resources in new ways to create value and revenue. Having a digital edge matters: firms with above their industry average levels of digital revenue outperform their peers. They grow faster. They have higherContinueContinue reading “What is a CDO”
Growth-Thinking
Cost Reduction versus Enabling Growth Board directors have to carefully balance cost reduction versus revenue growth, we asked them to tell us the direction of their expectations. Of the respondents, 60 percent were focused mostly on revenue growth, while 8 percent said they were completely focused on revenue growth. That was in contrast to theContinueContinue reading “Growth-Thinking”
Digital disruption
Digital disruption has executives rethinking competitive strategy, and has sent product strategists scrambling for ideas on how to use digital and software capabilities to leverage new products and complement existing ones. While firms are counting on these technologies to have a big impact, they tend to fail, wasting resources and damaging relationships. In fact, inContinueContinue reading “Digital disruption”