Social Platforms such as Linkedin, Twitter and Facebook can be an effective tool for finding new prospects or to get your message to potential buyers. However those tools will not help you to engage with your customers in the B2B environment or to guide you through the sales process.
Nowadays customers control the buying process and need to feel that they are understood. They want to feel engaged in all steps of the process. For this you need more than social platforms, you need enterprise social networks, collaboration platforms or even communities.
Those social platforms need to be placed in a secure environment where both customers and sellers can engage in the deal or project at stake. Post presentation documents, key stakeholders contact details, discussions and full history of the proposal can be hosted here instead of on individual mail boxes and folders. Not only will those collaboration platforms smooth the process and understanding of the ongoing deals they will also lead to better after sales account management.ย Besides using the platform only for customer and sellers interactions we can engage with other sales partners, marketing or product development when needed
In a nutshell; social platforms are a great tool for prospecting and creating brand awareness, but in the social era we will make a difference when we build collaboration platforms between employees, partners, prospects and customers !
Published by Katja Schipperheijn
The future will not be built by technology alone, but by the mindsets we cultivate today. ๐๐๐๐ซ๐ง๐ข๐ง๐ ๐๐ง๐ ๐ฅ๐ข๐ฆ๐ข๐ง๐๐ฅ ๐ฅ๐๐๐๐๐ซ๐ฌ๐ก๐ข๐ฉ ๐๐๐๐ข๐ง๐ ๐ก๐จ๐ฐ ๐ก๐ฎ๐ฆ๐๐ง-๐๐๐ง๐ญ๐ซ๐๐ ๐ข๐ง๐ง๐จ๐ฏ๐๐ญ๐ข๐จ๐ง ๐ฎ๐ง๐๐จ๐ฅ๐๐ฌ
๐๐ก๐ฒ ๐ฐ๐จ๐ซ๐ค ๐ญ๐จ๐ ๐๐ญ๐ก๐๐ซ
โก ๐๐ง๐ ๐๐ ๐ข๐ง๐ ๐๐ง๐ ๐ข๐ง๐ฌ๐ฉ๐ข๐ซ๐ข๐ง๐ ๐ค๐๐ฒ๐ง๐จ๐ญ๐ ๐ฌ๐ฉ๐๐๐๐ก๐๐ฌ ๐๐๐ฌ๐๐ ๐จ๐ง ๐๐ฐ๐๐ซ๐-๐ฐ๐ข๐ง๐ง๐ข๐ง๐ ๐๐จ๐จ๐ค๐ฌ, Learning Ecosystems (2022) and The Learning Mindset (2024). "Those keynotes create lasting impact and are always tailored to the audience and the eventโs objectives. With her energetic speaking style and natural talent for connecting with people, she is the perfect choice for events focused on innovation, mindset, or leadership".
โก ๐๐ก๐ ๐๐๐๐ซ๐ง๐ข๐ง๐ & ๐๐๐๐๐๐ซ๐ฌ๐ก๐ข๐ฉ ๐๐ข๐ง๐๐ฌ๐๐ญ ๐๐ฆ๐ฉ๐ฅ๐ข๐๐ข๐๐ซ: The foundation of my work, grounded in data-driven insights that uncover the behavioural drivers of learning and adaptability. Enabling individuals, teams, and organisations with our Reflect, Relate and Reframe Model towards purposeful growth and innovation
โก ๐๐๐๐๐๐ซ๐ฌ๐ก๐ข๐ฉ ๐๐จ๐๐๐ก๐ข๐ง๐ : Turning insight into action. Supporting leaders in navigating transition, strengthening self-leadership and driving behavioural change across their teams.
โก ๐๐ฑ๐๐๐ฎ๐ญ๐ข๐ฏ๐ ๐๐๐ฏ๐ข๐ฌ๐จ๐ซ๐ฒ: Partnering with executive teams to grow through people and innovation. Embedding a learning mindset across strategy, culture and organisational development, often in close connection with leadership coaching
โก ๐๐จ๐ซ๐ค๐ฌ๐ก๐จ๐ฉ๐ฌ: Tailor-made sessions focused on leadership, innovation, technology and continuous improvement. Designed to transform complexity into clarity and action
โก ๐๐๐๐ซ๐ง๐ข๐ง๐ ๐๐๐๐ก๐ง๐จ๐ฅ๐จ๐ ๐ข๐๐ฌ ๐๐จ๐ง๐ฌ๐ฎ๐ฅ๐ญ๐ข๐ง๐ : Human-first integration of AI agents and cognitive learning ecosystems to strengthen learning culture and future readiness
๐๐๐จ๐ฏ๐ ๐๐ฅ๐ฅ
โก ๐๐ก๐ข๐ฅ๐๐ง๐ญ๐ก๐ซ๐จ๐ฉ๐ข๐ ๐ฐ๐จ๐ซ๐ค ๐๐ง๐ ๐ฌ๐จ๐๐ข๐๐ฅ ๐ซ๐๐ฌ๐ฉ๐จ๐ง๐ฌ๐ข๐๐ข๐ฅ๐ข๐ญ๐ฒ: Shaping the future with children, not just for them. Their digital development and perspectives inspire and inform all my work. "Booking Katja means insight aligned with the next generation."
๐๐จ๐ง๐ญ๐๐๐ญ
โก https://katjaschipperheijn.com
โก https://thelearningmindset.org
โก Katja@habitofimprovement.com
---
๐๐ฐ๐๐ซ๐๐ฌ
โก The Learning Mindset Winner getAbstact Global Book Award for Learning Impact (2025)
โก Highly Commended Speaker Award Thought Leadership (2025)
โก Finalist Speaker Award Best Live Speaker (2025)
โก Learning Ecosystems Finalist Best International Business Books (London 2023)
View more posts
Habit of Improvement 
One thought on “Social Collaboration vs Social Selling”
Comments are closed.