Social Platforms such as Linkedin, Twitter and Facebook can be an effective tool for finding new prospects or to get your message to potential buyers. However those tools will not help you to engage with your customers in the B2B environment or to guide you through the sales process.
Nowadays customers control the buying process and need to feel that they are understood. They want to feel engaged in all steps of the process. For this you need more than social platforms, you need enterprise social networks, collaboration platforms or even communities.
Those social platforms need to be placed in a secure environment where both customers and sellers can engage in the deal or project at stake. Post presentation documents, key stakeholders contact details, discussions and full history of the proposal can be hosted here instead of on individual mail boxes and folders. Not only will those collaboration platforms smooth the process and understanding of the ongoing deals they will also lead to better after sales account management. Besides using the platform only for customer and sellers interactions we can engage with other sales partners, marketing or product development when needed
In a nutshell; social platforms are a great tool for prospecting and creating brand awareness, but in the social era we will make a difference when we build collaboration platforms between employees, partners, prospects and customers !
Published by Katja Schipperheijn
Katja Schipperheijn is an international award-winning author, strategist, futurist, lecturer, keynote speaker and learning influencer. Her expertise focuses on AI and pioneering innovations that create a human-machine symbiosis allowing infinite learning ecosystems to flourish. In doing so, she advocates a learning mindset at personal, team and corporate levels to thrive and shape a sustainable future for all.
➡ Global Woman Leadership Award for AI (Dubai 2024)
➡ Global Woman Leadership Speaker Award (Dubai 2024)
Finalist Learning Ecosystems Best International Business Books (London 2023)
Her provocative ideas challenge traditional dogmas and offer fresh perspectives. She inspires everyone to adapt and embrace learning before they suffer irreversible damage, because AI and other innovations are already pervasive. They are affecting organisations and their employees with unprecedented speed.
To incite change, she does not shy away from hypes and discusses the impact of what now seem futuristic, such as Brain-Computer Interfaces (BCI) or hyper-realistic avatars that make deepfaking child's play. For this, she explores the intersection of technology and humanity and its impact on our society. For example, she looks at how competences such as imagination, curiosity and resilience play a role. She explores the similarities between neuroscience and computer science to optimise the learning of both human and artificial intelligence. Human connection is paramount in shaping the future of work, which is why she often draws her inspiration from the future as seen through the eyes of children.
Besides advising governments, multinationals, educational institutions and start-ups, Katja is also a philanthropist as founder of sCooledu and author of Little Digital Citizens (Dutch 2018). More than 15,000 children have already participated in her workshops on the future and the increasingly virtual world. This shows her commitment to social responsibility and the importance of promoting digital literacy among young people. By booking Katja for an event, you not only get valuable insights but also support a good cause.
As an author, Katja received international recognition with her book Learning Ecosystems (2023) finalist best international business books in London and included in the Top 100 best international business books by the eLearning Journal in Germany. This book will therefore be available in 2024 in several languages, including Arabic.
2024 will also see the publication of her latest book The Learning Mindset: Combining Human Competencies with Technology to Thrive.
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