Digital Alignment

Organisations that understand how to align their digital strategies outperform their peers

The world’s largest 500 companies lose more than $14 billion* every year from failed IT projects alone. Only companies that receive focused board direction on IT-related risk will have a competitive advantage over those that don’t.

Survival in today’s complex business climate demands effective and decisive action.  Organisations can only remain competitive if they keep up with the challenges of the new economy. Change is the new business as usual. Executives are confronted with new paradigms like the consumerisation of IT, cloud computing, big data and the rise of the mobile customer. Enterprises have to continuously adapt strategy, operations and IT investments to remain on par with the changing consumer behaviour and fierce competition.

In the current business climate, technology has the potential to evolve towards a ‘strategic’ role in support of the chosen business strategies and even lay the foundation for a new business model.

Digital alignment unlocks the hidden potential of IT

IT-savvy organisations know how to leverage technology investments to their advantage. They continue to outperform their competitors with double-digit figures.

Digital alignment exists when the corporate goals are in harmony with the organisational infrastructure, architecture and information systems. Attaining alignment is a true management concern – it is a strategic imperative with the promise of improving bottom-line performance and top-line growth.  Aligned organisations head towards a new way of doing business where technology, people and processes start to blend seamlessly together.

Who should attend?

This is the one-stop-shop for Business, Finance, Marketing and IT executives that want to learn how to effectively improve the relationship between Business and IT.  The seminar address both business and IT concerns and will make the delegates familiar with the current thinking and management essentials in the field of business/IT alignment. Business professionals will learn how to install mechanisms that ensure IT-enabled investments pay off in the short-run and long run. IT practitioners will discover how to incorporate best practices and improve IT leadership and alignment capabilities.

  • Chief Executive Officers, Chief Information Officers, Chief Technology Officers and Chief Marketing Officers
  • Business and IT Architects
  • Director of Marketing, Communication or IT
  • Business Unit Managers
  • Programme/Project and PMO Managers
  • IT Strategists
  • Business Process Managers
  • IT Strategy Consultants
  • IT governance practitioners

Learning objectives

In the two-day workshop, you will discover everything about the essentials of alignment. Thanks to a blended format of teaching, group discussions and assignments, attendees will get a better insight into the crucial enablers for integrated Business/IT planning.  Throughout the sessions, delegates get the opportunity to share their personal experiences and questions while learning from their peers.

Why you cannot afford to miss this seminar

Successful alignment requires companies to have a clear view of strategy, operations, plans and processes. Companies with an effective IT function outperform the industry in terms of IT spending and business performance. These IT-savvy companies spend less than the average company on IT and still see a considerable increase in their 3-Year Sales Compound Annual Growth rate. In today’s new economy, taking business decisions without consideration of technology will have damaging outcomes and introduce significant risk. Ineffective use of information technology combined with a separation of business and IT will make organisations suffer. Digital is getting serious… how serious is your business?

(*Taming Information Technology Risk: A New Framework for Boards of Directors)