For Social HR to truly be effective, you have to understand why you want to use social media and how the HR Strategy should be tied to the organization’s overall Business Strategy.
The thinking behind this is simple but smart. Empowering employees with the tools, training (Personal Branding), trust and time to become authentic brand advocates. In turn this will create a culture of sharing, increasing the attractiveness of working or partnering with the organization, amongst potential candidates, clients and business partners.
Organizations of all sizes are beginning to understand the value of communicating effectively through social media. But in order to harness the real potential of social media channels, companies first need to think hard about what they are saying, who they are saying it to, and how they will maximise the opportunity to engage. The creation of a genuinely effective talent engagement strategy could bring significant value and return on investment to Social HR and Business Integration.